Redesign for Floxies Community
Helping Women in Tech to Connect
SETTING
Product
Floxies Community is a welcoming hub for women in UX/UI Design and Webflow, dedicated to tackling gender inequality in tech and help growth.
Challenge
Team of 3 designers to create a landing page in 48h that showcases Floxies community impact, promote inclusivity, collaboration and attract new members.
Impact
Winning design for Floxies Hackathon and brought to life a new site with unique content, custom graphics, and a user-friendly layout.
CHARACTERS
Standing Out Community
In the world of design communities, we wanted to know what made Floxies unique: their people!
We studied other communities to gather areas for improvement and conventions to follow for better user understanding.
CONFLICT
Empowering Members to Connect
The main aim was to create organized sections that make it easier for women to understand the purpose of the community and feel they belong to the group, welcomed, and supported. That's why we defined the key sections.
THE BIG IDEA
45-Minutes Brainstorm
Once everything was defined, we had 45 minutes each to start designing a concept. Then, the three of us decided which design was most suitable and aligned with Floxies (mine, wooho!) and started working following this concept.
LEARNINGS
Overcoming:
Constraints
Understanding time limitations and resources available, and designing accordingly to ease the development part.
an Unknown Team
Starting a project with an unfamiliar team turned out to be very enriching. Each member brought a unique perspective and working style, fostering a rapid learning environment.
Being Stuck
Switching tasks when we got stuck helped to keep things moving forward. Which I found crucial in such a short deadline.
If you want to chat, you can send me an email at georginalardies@gmail.com or head over to calendly.com/georginalardies if you're ready to schedule a meeting!